The vendor model is straightforward enough. With Amazon taking the reins with regard to marketing, transactions, shipping, and customer service responsibilities, you can direct your attention and efforts elsewhere

As Amazon will now sell your products on its channels, the associated name recognition and resulting increase in customer trust can result in a significant competitive advantage

As you know, Amazon is the biggest retailer in the world — both on and offline. The company is constantly tweaking its ranking algorithms to ensure products featured on its channels are given preferential results in customer searches.